The Three Pillars of Business Copy with Zimmerman's In-House Copywriter

Between Instagram, Pinterest, Facebook, and my website, I share about my business on a ton of platforms. I have a system that keeps it from being too much, but I know 99% of my students feel overwhelmed by the thought of keeping up with their businesses on every platform. It can feel complicated and time-consuming until you strip away all the excess, “best practices,” and algorithm hacking and realize that your purpose, regardless of the platform, couldn’t be clearer: to communicate who you are and what you do. It’s that simple!

BusinessRachel FletcherSeptember 9, 2020about me page, copywriting for business, website help, website copy

Is Your Life Full or Fulfilling? Jessica Zimmerman on Social Selling Simplified Podcast

There’s a difference between a full life and a fulfilled life. That’s what Ashley Shaw and I talked about on her Social Selling Simplified Podcast. Like many entrepreneurs, there was a time when I spent every waking hour building my business. My life felt full— so full that I didn’t have a single extra minute for being with my family, taking a long shower, or putting on real pants. Can you relate?

Nancy Meyers Inspired Beach Elopement

It’s the year of small weddings, and I can’t think of anything better than an oceanside Nancy Meyers inspired elopement. You all have been loving my Nancy Meyers home blog from a few weeks ago, and it got me thinking… What would a Nancy Meyers inspired elopement look like?

Jessica on Business Insider

Lauren Conrad, Emily Schuman, and Me. What do the three of us have in common? Well, for one, we were all featured in the same recent article in Business Insider, sharing our favorite tips for building successful businesses and leading productive teams. If you want to read 8 killer tips for building a strong business— from eight women who are really crushing it— you’ve got to check out the article! You’ll also find out my ultimate top productivity tip inside!

Old Meets New in Transitional Miami Reception with Lauren Kinsey

I’m back, with more intimate wedding inspiration! This time, I’m sharing unseen photos from a Miami photoshoot with one of my favorite photographers, Lauren Kinsey. These florals and fresh and romantic, with trailing greenery and just enough hints of mauve and burgundy to transition late Summer blooms into Fall and beyond. The bridal jumpsuit gives a modern, powerful twist to a reception that would otherwise lean heavily on old-world patinas and architecture. Scroll through for more inspiration on how to blend old and new in your own intimate reception. At the end, I’ve included similar products so you can easily recreate the look! Happy scrolling!

How to Write About Your Business: Three Tips from Zimmerman's In-House Copywriter

Y’all know that when it comes to business, you’ve got to have a website. P.S You’re reading this blog right now because I prioritize my website! If I’ve said it once, I’ve said it 1,000 times, but if you really want to grow a business that’s profitable and has staying power, it’s all about communicating who you are and what you do on your website, not just your Facebook page or Instagram profile. If you’ve gone to create or edit your website tons of times, and you find you just… don’t know what to say, I’ve got good news for you! I’m having our in-house copywriter, Rachel, share some tips for how to overcome that first roadblock in your business copy journey— where to start.

How to Build a Collection of Timeless Rentals for Work and Home

Weddings are changing, y’all. But you didn’t need me to tell you that, did you? After you’ve given yourself time to adjust to the fact that your weddings are going to look very different in the coming months and years, let me be the first to point out that these new changes can be a very good thing. A little while ago, I sold my huge 6,000 square foot wedding studio and moved my office home. There was a point in my life that this would have felt like complete and total defeat. In reality, it’s led to beautiful things in my business and personal life.

Blush and Lilac Elopement Inspiration

We’re entering into a new era of weddings, friends! It’s time we get real comfortable with elopements and micro-weddings, cause there’s here to stay! This is where florals come in! Nothing transforms a pretty white dress into a wedding gown like a bridal bouquet. Whether the elopement is happing in city hall, a backyard, or on the top of a mountain, wedding flowers make things special. I love this delicate blush and lilac floral inspiration that I’ve never shared before!

My Top Six Work-From-Home Essentials

Near the end of 2019, I made the decision to sell my downtown studio and run my online business from home. As I created my workspace in what used to be our upstairs playroom, I never dreamed that in just a few months, millions of people would be joining me in the work-from-home journey. I’m thankful that I made the decision to move my office home before the decision was made for me. It gave me a couple of months to figure out what I need to craft a work environment that works for me. It was definitely an adjustment, but now I’ve figured out what I need to be productive and comfortable in my at-home office! And after months of trial and error, I’m ready to share my favorite work-from-home must haves!

BusinessRachel FletcherAugust 10, 2020work from home, virtual office, home office products, home office must havesComment

Let's Get You out of Your Funk

I couldn’t let the week end without telling you about one of my most popular classes ever That’s open for just a few more days. What’s the class about? If you’re feeling lost and confused when it comes to doing business online and you feel like selling online is working for everyone but you, The Zimmerman Toolkit to Standing Out Online is for you!

Intimate, Artisan Wedding Photoshoot Inspiration

In 2014, when I totally transformed my tired wedding rentals business into the floral design and wedding planning studio that got me named Top Wedding Planner in the South by Southern Living Magazine, I had no images that would attract the kind of clients I wanted to be working with. I’d done a lot of what I call “roundy-moundy” arrangements with five white Hydrangea and three sprigs of Salal. Not exactly the floral art I wanted to create. That’s why, when it came time to rebrand and create a new website and floral portfolio, I knew I needed some updated images to reflect my new direction. You’ve gotta share the work you want to create, right?

Business, Pinterest, and Becoming Who You're Meant to Be: Jessica on Make Yourself Podcast

I had such a great time talking with Jill and Amelia on Make Yourself Podcast. They were so kind to allow me to share my story with their audience, from my sister’s death when I was three through my husband’s illness and to the nitty gritty details of the business I run today. It takes a whole lot of pain, trauma, joy, and passion to become who you’re meant to be, y’all, and as tough as the past few years have been for me, I’m so thankful for who they’ve shaped me to be.