Posts tagged jessica zimmerman floral
Tough Love

I need to speak to those of you who are working from home. Those of you who have little ones running around while you are simultaneously trying to build your own business. Those of you who are preparing lunch for your kids while you answer client calls.

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Why I Quit

Every single day I quit the same thing - I quit my work.

Have you ever been home with your family and that little “ding” sound goes off notifying you of a new email? You immediately check it and feel the urgency to respond right away. While you are simply trying to get your thoughts from your head through your fingertips and onto the screen so you can press send, and your child walks over to you and says, “Mommy, look at…” only to be abruptly cut off by you with a response that resembles something like, “Honey, I need you to give mommy just a second - I’m just trying to finish this one thing then I can listen to you.”

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Enchanting Castle Photo Shoot

Nestled in the heart of Arkansas, we have the unique luxury of being surrounded by all of the beauty this state has to offer. The Castle on Stagecoach may only be short drive down the road, but it feels like stepping into something magical across the ocean.

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How to Build a Collection of Timeless Rentals for Work and Home

Weddings are changing, y’all. But you didn’t need me to tell you that, did you? After you’ve given yourself time to adjust to the fact that your weddings are going to look very different in the coming months and years, let me be the first to point out that these new changes can be a very good thing. A little while ago, I sold my huge 6,000 square foot wedding studio and moved my office home. There was a point in my life that this would have felt like complete and total defeat. In reality, it’s led to beautiful things in my business and personal life.

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Business Spotlight Series [4 of 4]

It’s our last business spotlight, and I can’t wait to share Meghan’s story with you! If you’ve missed any of my previous business spotlights, make sure to check out the first blog post in this series! 

Now, let’s meet Meghan!

Meghan loved her job as a corporate accountant. When she got pregnant with her daughter, however, she decided she wanted to stay home with her while she was little. Meghan knew she needed something besides momming to work on while she stayed home, and decided to invest in herself. 

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Business Spotlight Series [3 of 4]

By now you know what’s coming! Another spotlight story from another struggling business owner. In Betty and Mark’s story, #thestruggleisreal. Let’s take a look…

Betty and Mark have been married for thirty-two years, and are finally living their dreams. Betty spent years as a mom and homemaker while Mark worked as a high school shop teacher. They both loved their roles and the home environment they created, but after years of putting big personal aspirations aside, they’ve reinvented themselves as venue owners. 

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My Happy Place Says Everything!

This photo will forever make me laugh and here’s why:

I received a phone call from Arkansas Life Magazine and they said they wanted to feature me as one of the seven Arkansans who are “just as good at getting dressed as running successful businesses” (their words not mine). They also said they’d like to photograph me in one of my favorite spaces, a place that makes me truly happy.

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How Treating Your Clients Well Helps Your Business

Want to know a secret to getting dream clients? Treat the clients you currently have really well, be kind, and most important be honest with them. People respect honesty. People trust honest people. Word will spread that they love working with you.

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How to Get Started With Your Floral Business

First ask yourself:

Do you really want a floral business? It’s okay to have a hobby and for it to be simply a hobby. My greatest passion is travel, but I wouldn’t enjoy it as much if every time I traveled, I also had to write a feature about it.

I think it’ really important to know that owning your own floral business doesn’t mean you are doing flowers all day. There is a reason only 5% of small businesses succeed. The business-side of it takes up the majority of your day.

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Remember Where You Were Two Years Ago

Yesterday, my assistant Emma said to me, "You're almost there!"

I said, "What do you mean?"

She responded, "I remember in January you said to me that your schedule is basically jam-packed from now until June 3rd. If you can just make it to June 3rd then you'll be good. Well, you're almost there. You have less than a month to go!"

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How Writing Down your Goals Helps your Future Business

Four years ago, I wrote down where I wanted to be in five years. Here's a little snippet from the six page entry:

"I hope to be in a place where I am able to choose which clients I want to work with. I hope to be in a place where my clients trust me to execute their vision and give me creative freedom to do so. I hope to be in a place where I only have to do a handful of weddings a year and still exceed my sales goal. I hope to be in a place where I can blend my love of travel with my work."

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