How to Write About Your Business: Three Tips from Zimmerman's In-House Copywriter

Y’all know that when it comes to business, you’ve got to have a website. P.S You’re reading this blog right now because I prioritize my website! If I’ve said it once, I’ve said it 1,000 times, but if you really want to grow a business that’s profitable and has staying power, it’s all about communicating who you are and what you do on your website, not just your Facebook page or Instagram profile. If you’ve gone to create or edit your website tons of times, and you find you just… don’t know what to say, I’ve got good news for you! I’m having our in-house copywriter, Rachel, share some tips for how to overcome that first roadblock in your business copy journey— where to start.

BusinessRachel FletcherAugust 26, 2020business writing, about page, how to write about business, zimmerman education, jessica zimmerman education, copywriting for business

Stop Waiting and Wondering; Open the Door

Have you ever thought this...

"I think I would love to do _______, but I just don't know if I'd be good at it. It seems like a risk!

or...

BusinessJessica ZimmermanOctober 19, 2019business building, business mentoring, business tips, jessica zimmerman education, jessica zimmerman podcast, mentoring, zimmerman educationComment

Business Spotlight Series [4 of 4]

It’s our last business spotlight, and I can’t wait to share Meghan’s story with you! If you’ve missed any of my previous business spotlights, make sure to check out the first blog post in this series!

Now, let’s meet Meghan!

Meghan loved her job as a corporate accountant. When she got pregnant with her daughter, however, she decided she wanted to stay home with her while she was little. Meghan knew she needed something besides momming to work on while she stayed home, and decided to invest in herself.

BusinessJessica ZimmermanAugust 31, 2019business mentoring, business tips, floral education, jessica zimmerman, jessica zimmerman education, jessica zimmerman floral, wedding education, zimmerman educationComment

Business Spotlight Series [3 of 4]

By now you know what’s coming! Another spotlight story from another struggling business owner. In Betty and Mark’s story, #thestruggleisreal. Let’s take a look…

Betty and Mark have been married for thirty-two years, and are finally living their dreams. Betty spent years as a mom and homemaker while Mark worked as a high school shop teacher. They both loved their roles and the home environment they created, but after years of putting big personal aspirations aside, they’ve reinvented themselves as venue owners.

BusinessJessica ZimmermanAugust 27, 2019business mentoring, floral education, jessica zimmerman, jessica zimmerman education, jessica zimmerman floral, jessica zimmerman weddings, wedding education, zimmerman educationComment

Stop Trading Time for Money: Instagram Live

Today I drove four hours to take a three hour lunch with a friend. I spend my whole work day doing exactly what I wanted (aka not really working.

I still made it home in time to pick up my kiddos from school AND my business bank account had more money in it when I got home than when I left.

BusinessJessica ZimmermanAugust 27, 2019boundaries in business, business instagram live, business mentoring, business tips, jessica zimmerman, jessica zimmerman education, self employed scheduling, wedding education, zimmerman educationComment

Business Spotlight Series [2 of 4]

I can’t wait to share another business spotlight with you this week. Let’s take a peek into the behind the scenes of Whitney’s business...

Whitney is a mother of three young kids. She loves staying home with her kids, and adding to her family income with some wedding work. She got her start doing flowers and planning for weddings, baby showers, and parties for her family and friends. Now, she’s trying to transition from a side hobby to a real business that makes real money. And that means working with people who aren’t just looking for a good deal (aka… not family or friends).

BusinessJessica ZimmermanAugust 24, 2019business entrepenuer, entrepreneur mom, floral education, jessica zimmerman, jessica zimmerman education, jessica zimmerman mentoring, self employed scheduling, wedding education, zimmerman educationComment

Six-Figure Salary from Flowers: Wedpreneur Podcast

Wondering if you can really make a livable income on a floral designer salary?

You totally can! I solely supported my family of five for the past five years with my floral design business— all with a zero dollar marketing budget!

How did I do it?

BusinessJessica ZimmermanJuly 3, 2019floral education, jessica zimmerman, jessica zimmerman education, jessica zimmerman floral, podcast, wedding, wedding education, wedding industry work flow, zimmerman education Comments

BIG NEWS on my most requested resource of EVER!

Have I got a surprise for you!

I’ve been hinting at it for a while now, but I think it’s time to officially announce...

I’M STARTING A PODCAST!

Yupp, the Zimmerman Podcast is coming your way November 2019. Six months ago, I could have sworn I would never start a podcast. (One day, I’m going to learn to never say never. Whenever I do, I end up doing the very thing I swore I’d never do!)