In 2014, when I totally transformed my tired wedding rentals business into the floral design and wedding planning studio that got me named Top Wedding Planner in the South by Southern Living Magazine, I had no images that would attract the kind of clients I wanted to be working with. I’d done a lot of what I call “roundy-moundy” arrangements with five white Hydrangea and three sprigs of Salal. Not exactly the floral art I wanted to create. That’s why, when it came time to rebrand and create a new website and floral portfolio, I knew I needed some updated images to reflect my new direction. You’ve gotta share the work you want to create, right?
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