Posts in Business
Long-Term Planning for a Stress-Free Wedding Week

I’ll never forget that sick-to-my-stomach feeling. It was the week of a big wedding and as I went to prep some floral foam, I realized we were totally out. I did the only thing I could do, and I scavenged any store in our small town and all the neighboring towns that might have some foam. No luck.

I ended up having to rig together a solution, wasting mental energy and time worrying and problem-solving. While I ended up delivering on the end result and gave the couple exactly what I promised, I knew I never wanted to feel like that again. Frustrated, out of control, and behind.

Ever since that wedding, long-term planning remains one of the most important components to our wedding day success and client satisfaction. It’s funny-- one on the best ways I can serve my clients is by perfecting a process they never see, and should never know about.

Let’s talk about why your team should start preparing for a wedding the day the contract is signed, and why this long-range preparation will completely transform your wedding experience, putting the fun back into the wedding week.

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Developing a Fresh Look on a Repeat Venue

I try to look at a popular venue where hundreds of weddings have been designed with the exact same layout as a challenge. The very first thing I do is ask myself, "How can I lay this out how it's never been done before?"

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How to Stop Making Excuses and Start Making a Business and Life You Love

I’ve been feeling a tug at my heart for a while now. Something inside me is saying it’s time for a change, it’s time to pivot, to try something new. I’ve had a very specific dream for the past 18 years. That dream has evolved over time, but it’s still there. On Mother’s Day, Brian gave me the best gift in the world, rest. He took the kids for the day and I caught up on some much needed rest. Those days of being all by myself all day long are so incredibly rare, but it’s those days when I get my best ideas. I’m writing this post for one reason, because I want to remember this moment. I want to remember this day as the day I finally stopped allowing this dream to be just a dream.

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Why Site Visits Are Crucial

When I'm first hired to design an event, the very first thing I do is make a site visit. I can't do anything until I've seen the space with my own two eyes. So much depends on the space! For this wedding, when I saw the farmland and particularly this garden with it's wide walkways, I knew we had to set up long tables in the walkways and serve dinner family style. The wooden posts in the garden were begging to be strung with cafe lights.

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How to Build Your Team from the Ground Up

If you read my blog a few weeks ago, I talked about THE BIGGEST mistake most creative entrepreneurs are making: not building an effective team. If you haven’t read that post yet, do us both a favor and check it out before you read on!

If you did read that post, then you know I left off by encouraging you to identify your strengths as the leader of your team. You can’t possibly know how to build a team until you know what skills you do have, and which skills you’re lacking! Identifying our strengths gives us the power to own our own tasks and delegate effectively.

Now, for some of you, just admitting that you don’t have all the strengths might feel debilitating. As entrepreneurs, we’re used to doing it all on our own. While that mentality might be helpful for trailblazers, it’s not useful for sustaining a business. Let me say that another way. You’ll probably see a lot of entrepreneurs going at it alone. You will see ZERO successful CEOs with a team of one. In order to own a successful business and live the life you want, you need a team. So, while I feel for ya, get over it! We have work to do.

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Instagram LIVE

If you’ve been keeping up with the blog, you know we’ve been talking about how build your business team from the ground up.

I recently went LIVE on Instagram to share how building my team totally changed the game for me and my business. If you missed out then, but want to hear more about building your team, watch the replay here!

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Zimmerman Featured on OnceWed: Sensual Bridal Portraits in Paris

“During a trip to Paris, you can’t help but get swept away by the rich romance of the city. For this editorial, we found our inspiration in the ever-present vibe of desire that surrounded us. The backdrop of the city created its own sense of imagination with lavish structures possessing both traditional and innovative features, so we sought to capture images that expressed an equally classical and contemporary beauty. We chose to let this shoot bring the bride into focus and explore all the places her mind would be on her wedding day….”

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Your Biggest Business Mistake

When I share with creative entrepreneurs in webinars, through my course, or in individual or small group mentoring calls, we inevitably talk about building your business team. This is the one thing that most entrepreneurs fail to prioritize and it’s the one thing that I think is absolutely essential to make your business grow.

Until you make your first effective hire, you are limiting the profit potential of your business. I 100% guarantee it.

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Blue Bouquet Guest Blog: How I Stay Calm Under Wedding Day Pressure

I am so pleased that the blog I previously wrote titled “How I Stay Calm Under Wedding Day Pressure” hit home with so many. And I am honored that Blue Bouquet wanted to feature this on her own blog.

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My Florabundance Full-Circle Moment

A few weeks ago, I got to speak at Florabundance Design Days in California and share the podium with some of the most respected designers in the industry.

Speaking at the conference marked a huge full-circle moment for me.

Four years ago, I signed up to attend the Florabundance Design Days conference. This was right after I decided to rebrand, changing my focus from event rentals under the name A Southern Tradition and instead focus solely on flowers, under my own name, Zimmerman Events. I had never been more excited about my business, and I could not wait to learn from the speakers who were going to be there.

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The Importance of Building Community

If you’ve read my posts this past month, you know that we’ve been talking about creating community in our local wedding industries. It’s something we all crave, but seems so dang hard to actually put into practice.

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