A few weeks ago, I got to speak at Florabundance Design Days in California and share the podium with some of the most respected designers in the industry.

Speaking at the conference marked a huge full-circle moment for me.

Four years ago, I signed up to attend the Florabundance Design Days conference. This was right after I decided to rebrand, changing my focus from event rentals under the name A Southern Tradition and instead focus solely on flowers, under my own name, Zimmerman Events. I had never been more excited about my business, and I could not wait to learn from the speakers who were going to be there.