At the end of almost every single meeting I would say to Bailey and James,
"Y'all remind me of my husband and me...
Bailey is direct, knows what she wants, sarcastic, and amusing and James (who by the way wins best groom award for attending every meeting!) sits back, watches her, and laughs.
Read MoreA while back I was on the beach in Puerto Vallarta with my friend Lindsey Meyer. We've been friends since we were eight years old. We talked nonstop for four days. We laughed and drank margaritas and I can't remember the last time I had that much fun with a friend. We talked a lot about sisterhood. My sister died when I was young. I adored my sister! Since the day she died, I've lived each day of my life feeling that void and simply knowing it can never be filled. It's just something I have to learn to live with, continually.
Read More1. I THOUGHTFULLY SCHEDULE MY DAY
My goal is to be at the studio at 8am. I don’t put anything on my calendar until 9am because I know I need a full hour to get settled in and prep for my day. KNOW THYSELF. If I schedule a meeting at 8:30am, I’ll feel rushed and frantic and it won’t go well. KNOW THYSELF!
My 9am meeting time slots are for people on my team: Kellie (admin!), book keeping, Danae (second designer), etc. These people know me. They know my heart and my intentions. They also understand if I text them and say something like, “I’m running 15 minutes behind! Zeke figured out how to open his sippy cup and poured milk all over the car.”
Read MoreIsn't it much more interesting when things don't all perfectly match? I believe this to be true in vessels, floral arrangements, candles, bouquets, and boutonnières. I remember the first time I told a mother of the bride that the boutonnières wouldn’t all be the same, but yet a collection of different flowers that complimented each other.
Read MoreSavannah, Georgia was a perfect and stunning location for this bridal photoshoot! Read more and see more pictures of this photoshoot here.
“We featured Bailey's beautiful Arkansas wedding to James earlier in the week, and today we're back with these gorgeous bridals, again by Arkansas wedding photographer ERIN WILSON,
Read MoreOne of my favorite things about floral design is that every designer has a signature style. When a bride sends me an inspiration image, I can usually immediately guess who designed the arrangement.
While I think it’s so important to stay true to your individual aesthetic, it’s also so essential to learn from industry experts! You don’t want to imitate their style, but you might learn some tips and tricks that you can add to your designer toolbox and help you hone in on your own signature style.
Read MoreA few weeks ago, I got to speak at Florabundance Design Days in California and share the podium with some of the most respected designers in the industry.
Speaking at the conference marked a huge full-circle moment for me.
Four years ago, I signed up to attend the Florabundance Design Days conference. This was right after I decided to rebrand, changing my focus from event rentals under the name A Southern Tradition and instead focus solely on flowers, under my own name, Zimmerman Events. I had never been more excited about my business, and I could not wait to learn from the speakers who were going to be there.
Read MoreZimmerman Events is honored to be featured in the Best of 2018: Florals by Arkansas Bride!
“The Arkansas Bride team has noticed bundles of beyond beautiful bouquets, centerpieces, cake accents, tree installations, asymmetrical ceremony decor and more. So we decided to devote an entire Best of 2018 day to them! From cascading beauties to classic round bouquets — it was hard to pick just eight of our favorites!”
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