Miami was an adventure. My flowers were scheduled to be waiting for me in my hotel room when I arrived, but because of inclement weather, they were stuck in Memphis. The Miami wholesaler was closed by the time I landed in Miami and I wasn't able to get my flowers until just hours before my client needed her bouquet. Thankfully everything worked out and she loved her bouquet and her portrait session was a huge success.
Read MoreAt the end of almost every single meeting I would say to Bailey and James,
"Y'all remind me of my husband and me...
Bailey is direct, knows what she wants, sarcastic, and amusing and James (who by the way wins best groom award for attending every meeting!) sits back, watches her, and laughs.
Read MoreEveryone loves a good neutral and greenery bouquet, but when photographer Kati Mallory asks you to complete her flower power vision for a bright and summery southern elopement, you make it happen!
Nothing screams summer like some bright, punchy blooms! It’s like sangria in flower form.
Read MoreA while back I was on the beach in Puerto Vallarta with my friend Lindsey Meyer. We've been friends since we were eight years old. We talked nonstop for four days. We laughed and drank margaritas and I can't remember the last time I had that much fun with a friend. We talked a lot about sisterhood. My sister died when I was young. I adored my sister! Since the day she died, I've lived each day of my life feeling that void and simply knowing it can never be filled. It's just something I have to learn to live with, continually.
Read MoreWondering if you can really make a livable income on a floral designer salary?
You totally can! I solely supported my family of five for the past five years with my floral design business— all with a zero dollar marketing budget!
How did I do it?
Read MoreBoutonnières are not my favorite to make simply because there always seems to be a large number of them to produce and monotony is not my strength. I get bored after the second one. I do, however, adore how they look when they are all completed, when we line them up on a beautiful backdrop and photograph them.
Read MoreHave you ever thought any of these things:
“There are new wedding planners/floral designers popping up in my town everyday.”
“It seems to be the new trend in my area to become a wedding planner.”
“There are so many people in my area doing higher budget weddings and I don’t know what they have that I don’t have.”
“This person is doing styled shoots and posting everyday on social media so maybe I should be doing that too.”
Read MoreHave I got a surprise for you!
I’ve been hinting at it for a while now, but I think it’s time to officially announce...
I’M STARTING A PODCAST!
Yupp, the Zimmerman Podcast is coming your way November 2019. Six months ago, I could have sworn I would never start a podcast. (One day, I’m going to learn to never say never. Whenever I do, I end up doing the very thing I swore I’d never do!)
Read MoreEvery year, I make a vision board of things I want to accomplish in the next 365 days. This year, on day 177, I got to cross off a BIG goal!
Ever since I started my business in 2014, I’ve dreamed of being featured in Forbes. I saw Forbes as the pinnacle of the business world. Being featured there would mean that my business advice and acumen was validated in a way that only recognition from a major publication could provide.
Read MoreThis week was hard. It was really hard. It was one of those weeks where nothing went right, no matter how much I tried. It was one of those weeks where my team needed things from me and I was constantly behind schedule. I'm a person who admittedly likes to be in control and there was a lot out of my control this week.
Read MoreI remember it like it was yesterday.
It was August of 2014 and I didn't have a portfolio of work I was proud to show. I had planned a vacation with my husband and, at the time, one year old daughter to Seaside, FL. I thought, what if I took one day out of our seven day vacation and made a bouquet and found someone to photograph it? Maybe that could be the beginning of turning around this business of mine. Maybe that could be the beginning of a portfolio of work I was proud to show. I literally googled "wedding planner Seaside FL" because I had less than 3 weeks and I didn't know any vendors in the area to help pull together everything that goes into a shoot.
Read MoreIf this isn’t something I’ve said in a while… you CAN make a living AND have a personal life by “playing with flowers”…
…If you’re willing to recognize that it’s not just about the blooms.
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