Posts in Business
My Book, Sleeping With A Stranger

This past week, I let my friend read the first draft of my book.

Why is it harder to let people you know and love read the personal stuff? I'd much rather let strangers read it!

My friend Lindsey has been a best friend since I was eight. When I wrote the book, I wrote as if she was the only one reading it. That helped me not become totally overwhelmed by fear of judgement from my future readers. Lindsey is the least judgmental person I know.

Read More
Elegant Summer Wedding Featured on Magnolia Rouge | Sunstone Winery

It's FEATURE FRIDAY! Check out our most recent feature in Magnolia Rouge!

This is one of my favorite galleries, and the perfect way to close out summer weather here in Arkansas and head into fall. That dark foliage, bright blooms, and boho dress are what dreams are made of!

Read More
How I Schedule My Posts with Planoly and Pinterest

If you're using Planoly to schedule instagram posts like we are, then listen up!

You can now use Planoly to schedule content on my FAVORITE platform, Pinterest! I use Pinterest every single day to market my business and connect with ideal brides.

If you're already using Planoly, here are some of the great things you can do with Planoly + Pinterest.
I went straight to the source-- my Pinterest manager-- to find these hot tips.

Read More
USA's Top 50 Career Tips featuring Zimmerman

You know I love representing my home state of Arkansas!

That’s why I’m so excited to share that I’ve been featured in The Ladders 50 Pieces of Career Advice from Every State!

When thinking through what I wanted to share with The Ladders as my best career advice— the one piece of advice that would not just represent me, but the whole state of Arkansas— I knew what I had to share!

Read More
It's Book Writing Week!

Some days are just hard. The next few days are going to be particularly hard because I’m finishing writing my book.

While the story couldn’t be more familiar— it’s my story— the process is totally new. I’m no expert at writing a book, but I write every day. So I’m going to attack this project like I do every writing project: one word at a time.

Read More
My Team of Strong Women

There's room enough for you. And the woman next to you, too.

I don't know what it is about women-- especially women in business-- but we often don't treat each other very well.

It's like we've believed the lie that there are only so many spots for women at the tippy top of the business world. There's only so much...money, influence, prestige, confidence, acclaim…to go around. The scarcity mentality tells us that if "she" gets something, then I don't get that thing.

Read More
BusinessGuest UserComment
Demystifying Features

You might recognize this wedding from Martha Stewart Weddings. It was featured there earlier this year.

This was one of my favorite weddings to date. I flew out a bunch of Bloomers (people who have taken my course The Business Behind the Blooms) to help me with the setup.

The venue was overflowing with the most beautiful floral elements you could imagine. This arch installation, a staircase installation, low centerpieces, high centerpieces, soft seating arrangements and more.

Read More
Business, WeddingsGuest UserComment
Starting Strong When Building Your Floral Design Business: The Simplifier's Podcast

I got to sit down with Mary Baird-Wilcock on her show, The Simplifiers Podcast.

As a former wedding planner herself, Mary was the perfect person to ask me about how to simplify the process of starting a floral design business.

Mary and I talk all about the one simple question you need to ask yourself as you’re starting your floral business, streamlining processes, hiring teams, pricing for setup and delivery, and so much more!

Read More