Yesterday, my assistant Emma said to me, "You're almost there!"
I said, "What do you mean?"
She responded, "I remember in January you said to me that your schedule is basically jam-packed from now until June 3rd. If you can just make it to June 3rd then you'll be good. Well, you're almost there. You have less than a month to go!"
Read MoreFour years ago, I wrote down where I wanted to be in five years. Here's a little snippet from the six page entry:
"I hope to be in a place where I am able to choose which clients I want to work with. I hope to be in a place where my clients trust me to execute their vision and give me creative freedom to do so. I hope to be in a place where I only have to do a handful of weddings a year and still exceed my sales goal. I hope to be in a place where I can blend my love of travel with my work."
Read MoreOrdering flowers was always my least favorite thing to do. I hated writing recipes and counting how many stems I needed. I would put off ordering until the last possible minute.
Having three small children, I really value my time, so anything that takes way longer than I think it should, I dread. Ordering flowers took me at the very least an entire work day (sometimes it took me two or three!) to complete. I
Read MoreAt the end of almost every single meeting I would say to Bailey and James,
"Y'all remind me of my husband and me...
Bailey is direct, knows what she wants, sarcastic, and amusing and James (who by the way wins best groom award for attending every meeting!) sits back, watches her, and laughs.
Read MoreWondering if you can really make a livable income on a floral designer salary?
You totally can! I solely supported my family of five for the past five years with my floral design business— all with a zero dollar marketing budget!
How did I do it?
Read MoreBoutonnières are not my favorite to make simply because there always seems to be a large number of them to produce and monotony is not my strength. I get bored after the second one. I do, however, adore how they look when they are all completed, when we line them up on a beautiful backdrop and photograph them.
Read MoreHave you ever thought any of these things:
“There are new wedding planners/floral designers popping up in my town everyday.”
“It seems to be the new trend in my area to become a wedding planner.”
“There are so many people in my area doing higher budget weddings and I don’t know what they have that I don’t have.”
“This person is doing styled shoots and posting everyday on social media so maybe I should be doing that too.”
Read MoreHave I got a surprise for you!
I’ve been hinting at it for a while now, but I think it’s time to officially announce...
I’M STARTING A PODCAST!
Yupp, the Zimmerman Podcast is coming your way November 2019. Six months ago, I could have sworn I would never start a podcast. (One day, I’m going to learn to never say never. Whenever I do, I end up doing the very thing I swore I’d never do!)
Read MoreEvery year, I make a vision board of things I want to accomplish in the next 365 days. This year, on day 177, I got to cross off a BIG goal!
Ever since I started my business in 2014, I’ve dreamed of being featured in Forbes. I saw Forbes as the pinnacle of the business world. Being featured there would mean that my business advice and acumen was validated in a way that only recognition from a major publication could provide.
Read MoreI remember it like it was yesterday.
It was August of 2014 and I didn't have a portfolio of work I was proud to show. I had planned a vacation with my husband and, at the time, one year old daughter to Seaside, FL. I thought, what if I took one day out of our seven day vacation and made a bouquet and found someone to photograph it? Maybe that could be the beginning of turning around this business of mine. Maybe that could be the beginning of a portfolio of work I was proud to show. I literally googled "wedding planner Seaside FL" because I had less than 3 weeks and I didn't know any vendors in the area to help pull together everything that goes into a shoot.
Read MoreIf this isn’t something I’ve said in a while… you CAN make a living AND have a personal life by “playing with flowers”…
…If you’re willing to recognize that it’s not just about the blooms.
Read MoreWe all want to know how to master the art of the “and.”
What do I mean by that? I think if we all only had one role to fill, we’d be great at it, right? But that’s never reality. We’re all something and something else. We’re teachers and fathers. Children and students. Mothers and entrepreneurs.
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