Posts in Business
Zimmerman Events featured on Martha Stewart!

My #1 priority and goal is that our clients LOVE their wedding celebration. If they are thrilled, then I’ve done my job. With that said, it’s always nice when a highly respected publication in the industry takes notice of your work.

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Team Flower Podcast

In this Team Flower Podcast, I talk about where I started my business and how I got to where I am today. How I process set-up and delivery, how much time I allot for projects, how I have learned from mistrials from past weddings, what tools I use for stressful situations, what I discuss with clients, and so many more important topics are discussed!

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Zimmerman Events featured on Arkansas Bride

Zimmerman Events is honored to be featured in the Best of 2018: Florals by Arkansas Bride!

The Arkansas Bride team has noticed bundles of beyond beautiful bouquets, centerpieces, cake accents, tree installations, asymmetrical ceremony decor and more. So we decided to devote an entire Best of 2018 day to them! From cascading beauties to classic round bouquets — it was hard to pick just eight of our favorites!

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When Community Doesn't Come Easily

One of the most common questions my Bloomers ask me is, “how can I create community in my local wedding industry?”

Kind of like a favorite black t-shirt, community can be something we don’t think about until we miss it. You might have heard the proverb: “If you want to go quickly, go alone. If you want to go far, go together.” So often, in the midst of growing our businesses, or surviving the busy season, or navigating new competition, we’re so focused on going quickly that by the time we notice that we miss a sense of camaraderie amongst our local vendors, we’re already burnt out and frustrated.

In an industry where we all know to tout the phrase “community over competition,” why is it still so dang hard to create real community with the people who live and work closest to us?

I’m going to keep it real here. The problem is probably you.

Yikes.

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Details That Take Your Wedding to the Next Level

When I plan and design a wedding, it’s all about the details. I believe it’s the details that truly set weddings apart. It’s so easy for brides to recreate something they’ve seen before, but my job is to create something that is unique to them as a couple. This is where the importance of details comes into play.

Today I want to walk you through my most recent wedding and show you all the work, time, and attention we put into the details that truly made this southern wedding one of a kind!

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The lonely side of entrepreneurship

The other day someone sent me a message and while I’m going to keep who sent it private, I do want to share what this person asked me:

“Did you lose any friends/family when you became a full-time entrepreneur? If so, how did you handle it? If not, do your friends/family acknowledge what you’ve accomplished and encourage you on your journey? I'm really struggling because I know my good friends see my posts, but they never like or comment on them. Why does this bother me? Do you ever experience this?”

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Meet our 2018 BBB Scholarship Winners

There was an overwhelming number of applicants.  So many that 42 states and 15 countries were represented.

It really was such a tough decision with so many wonderful, inspiring, heart-warming applications.  As I read through each submission, there were common themes throughout of what you were desiring to get out of the course:

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How I stay calm under ​​​​​​​wedding day pressure

Four weeks ago, we produced our largest wedding of the year. The ceremony was set to start at 6pm. The bride would walk down the outdoor path to a beautiful floral covered arch that overlooked the Arkansas River Valley. My team and I had worked on this wedding for a year and the day was finally here and all of our hard work was about to pay off in one of the most gorgeous ceremonies I’d ever seen.

Except around 3:30pm, Danae (our lead coordinator) came up to me and said, “I need you to nail down a rain plan. I’ll be back in 30 minutes.

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Want success? Put a Pin in it

Here's the thing about success: it doesn't happen overnight.  

Success is a long term game.  We live in a world of instant gratification. Just think about it:  How quickly do you become frustrated when the building you are in doesn’t have wifi? When the item you ordered on Amazon isn’t available for two-day shipping? Or when you’re downloading something and it’s taking forever?

There is nothing instant about success, BUT success is possible if you’re willing to have deferred gratification rather than instant. 

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