Zimmerman Featured on OnceWed: Sensual Bridal Portraits in Paris

“During a trip to Paris, you can’t help but get swept away by the rich romance of the city. For this editorial, we found our inspiration in the ever-present vibe of desire that surrounded us. The backdrop of the city created its own sense of imagination with lavish structures possessing both traditional and innovative features, so we sought to capture images that expressed an equally classical and contemporary beauty. We chose to let this shoot bring the bride into focus and explore all the places her mind would be on her wedding day….”

One of My Most Special Weddings to Date

This past April, I designed florals for one of my most special weddings to date-- the wedding of my right hand lady Kellie to her husband Trae.

If you’ve followed me for any length of time, then you know how much I love and appreciate Kellie. She is the backbone of my business, and her wedding was such a special day.

I asked Kellie if she’d be willing to share a little of her story and what it’s like to be a Zimmerman bride. No one else knows the business from both sides like Kellie! Thankfully, she agreed. Keep reading to hear Kellie’s real wedding story.

WeddingsJessica ZimmermanFebruary 18, 2019Comment

Congrats to Our Grammy-winning Client!

Congratulations to Zimmerman groom Shay Mooney on his Best Country Duo/Group Performance Grammy win as one half of the country group Dan + Shay!

Make sure to check out their Grammy performance of Tequila, and Shay and Hannah's wedding gallery featured here on our blog!

Your Biggest Business Mistake

When I share with creative entrepreneurs in webinars, through my course, or in individual or small group mentoring calls, we inevitably talk about building your business team. This is the one thing that most entrepreneurs fail to prioritize and it’s the one thing that I think is absolutely essential to make your business grow.

Until you make your first effective hire, you are limiting the profit potential of your business. I 100% guarantee it.

BusinessJessica ZimmermanFebruary 13, 2019 Comments

I Worked Out with Princess Anna and You Can, Too

As many of you know, I’ve prioritized exercise this past year. Working out isn’t my favorite thing, but I want to be healthy for myself and my kids and so I can live the life I want to live. I have three kids five and under. If I’m going to be the mom I want to be, I have to keep my energy up!

Now, I really thrive when I stick to pretty strict routines. I can feel a difference if I miss even a few days of working out. When I went to Disney for eight days with Stella, I didn’t plan ahead for exercising, and even though we walked around nine miles a day, I could feel the difference. So, in January when I went to LA for the Florabundance Design Days conference, I knew I had to have work-out plan so that I could stick to my schedule and not miss any gym time!

Blue Bouquet Guest Blog: How I Stay Calm Under Wedding Day Pressure

I am so pleased that the blog I previously wrote titled “How I Stay Calm Under Wedding Day Pressure” hit home with so many. And I am honored that Blue Bouquet wanted to feature this on her own blog.

My Florabundance Full-Circle Moment

A few weeks ago, I got to speak at Florabundance Design Days in California and share the podium with some of the most respected designers in the industry.

Speaking at the conference marked a huge full-circle moment for me.

Four years ago, I signed up to attend the Florabundance Design Days conference. This was right after I decided to rebrand, changing my focus from event rentals under the name A Southern Tradition and instead focus solely on flowers, under my own name, Zimmerman Events. I had never been more excited about my business, and I could not wait to learn from the speakers who were going to be there.

How I Add a Month to My Year

Before I had Stella, when it was just Brian and me, I would wake up at 5 am every day. I’m one of those rare introverted extroverts: when I’m on, I’m totally on, but I need time to myself to re-energize and recharge. I loved having time all to myself, before Brian was up, to prepare for my day.

Then I had Stella. After being up all night with a baby, the last thing I wanted to do was wake up at 5 am. Shortly after, I had the boys. Same thing. Somehow, five years have passed since I regularly woke up at 5 am. And I miss it.

Let’s say the average person wakes up at 7am everyday.

The Importance of Building Community

If you’ve read my posts this past month, you know that we’ve been talking about creating community in our local wedding industries. It’s something we all crave, but seems so dang hard to actually put into practice.

Violet Rose Guest Blog: The Lonely Side of Entrepreneurship

The blog I previously wrote, “The Lonely Side of Entrepreneurship” has gotten so much love, and I am so thankful Violet Rose wanted to share it on her blog too, to spread the encouragement!

My Biggest Struggle in December

In my latest Instagram Live I shared what I struggle with most around the holidays. Watch the video below to see how practicing a bit of minimalism has truly benefited both my personal life AND my business.

When Community Doesn't Come Easily: Bridging the Community Gap

A couple of weeks ago, I shared my thoughts on why building community in the wedding industry feels really hard. (If you haven’t read that post yet, head here before reading any further. And if you never want to miss a post or update again, make sure you subscribe to our newsletter!)

BusinessJessica ZimmermanJanuary 23, 2019 Comments