Posts in Business
Spring Arrangement with Holly Chapple and Tulipina

One of my favorite things about floral design is that every designer has a signature style. When a bride sends me an inspiration image, I can usually immediately guess who designed the arrangement.

While I think it’s so important to stay true to your individual aesthetic, it’s also so essential to learn from industry experts! You don’t want to imitate their style, but you might learn some tips and tricks that you can add to your designer toolbox and help you hone in on your own signature style.

Read More
Zimmerman Events featured on Magnolia Rouge

This beautiful Southern spring wedding was featured on Magnolia Rouge with all of the inspiration and details involved! One of the most unique things about this wedding was the incorporation of their sweet puppies. Read more about this feature and see more pictures here!

Read More
How I Get the Content of My Newsletters

If you are a wedding planner or a floral designer and you aren't yet on my newsletter list, here's what I want you to know: I don't just send stuff out for the heck of it. I don't look at it as a "list". I know behind every email address is a real person. I know you are working your tail off trying to grow your business while simultaneously struggling to have any kind of personal life. I know behind that email address is a wife at home in her bed with her lap top ignoring her spouse because she needs to get "just a little more work done".

Read More
What I Wish I Knew When I Was 18

This is going to be a long answer. It will most likely be a very unpopular answer and many of you will completely disagree with me, but here goes:

I never liked school. I wasn’t built to learn in a classroom. It took me seven years to graduate college because I was so bored with school that I skipped a lot of my classes. I finally graduated with a communication degree because after five years I went to the school counselor and said, “What major will get me out of here the fastest?” And communication was the answer.  From the day I graduated, I have never had a traditional or corporate job. I always wanted to learn how people run their own businesses. I wanted to get as much experience as I could so I could one day run my own business. I used to have my diploma hanging in my office, but I took it down a few years ago because every time I looked at it I thought to myself, “If I could have started teaching myself through experience at the age of 18 instead of 25, I would be so much further along in my business.” For my own personal experience, college slowed me down. 

Read More
Instagram Live

If you missed March’s Instagram LIVE, here it is!

I’m sharing about my wedding prep specifics. In the wedding industry, we work so hard to book clients, and then the week of their wedding rolls around and we're miserable, burnt out, and tired. We can't even enjoy our work. We've set ourselves up for failure. I promise, it doesn't have to be this way. Seriously. 

Read More
Jessica Unfiltered: My Most Commonly Asked Questions

I LOVE getting feedback from all of you on what you’re wanting to learn. The other day, I popped a question sticker in my instagram stories and was so thankful for all the responses I got. There were so many, that I couldn’t get to them all! There were also some questions that I wanted to give a little more time to than just a quick story response.

Keep reading to find out some of my most asked questions and my responses!

Read More
Fleursociety Lifetime Access

In February, I got to take part in the Fleursociety Online Summit. I’m so thankful for any chance to share my story! As I often say, I made so many mistakes early on in my business journey. Whenever I share my story and what I’ve learned since starting my business, my deepest hope is that I’m saving others from making those same mistakes!

In the online Summit, I shared my story and talked about how systems and efficiency can lead to business growth.

Read More
How to Love Wedding Weeks Again

A few weeks ago, I shared how long-term planning can lead to a stress-free wedding week. If you haven’t read that post yet, go check it out before reading on! The truth is, without effective long-term planning, any tips I share today about shorter-term, wedding week preparation won’t be very helpful.

As designers, we put so much thought and energy into designing beautiful weddings and florals for our clients, that sometimes we can run out of steam by the time the wedding rolls around. We start to dread wedding weeks, especially if we know they’re going to be filled with late nights, little sleep, shirking all other responsibilities and being strangers to our families. Maybe you’ve been stuck in that rut for years. But let me tell you something: it doesn’t have to be this way. And the trick to turning it all around? It’s simple. Planning.

Read More
Zimmerman Events Featured in Arkansas Bride Magazine

This beautiful Southern spring wedding was featured in Arkansas Bride Spring/Summer 2019 Magazine!

“From day one, Bailey envisioned her wedding day as a modern, Southern affair with lots of white and greenery. She decided on light blue for her bridesmaids, which was a perfect complement to the neutral color scheme.

Read More
Everything Changed When I Shifted My Focus

I remember when I first started my business and all these big dreams I had of my work being featured. My focus was more on the potential press than it was on the work. Looking back, it's so obvious why none of my early work was featured - it's not that the work wasn't good, it's just that my focus wasn't where it needed to be. It was only when I shifted my energy and started focusing more on my clients and their dreams for their day that things began to happen. Press features are no longer a top priority for me. More often than not, I'll receive an email from a publication or a text from a friend letting me know of a feature they saw of one of my weddings.

Read More