How I Get the Content of My Newsletters

If you are a wedding planner or a floral designer and you aren't yet on my newsletter list, here's what I want you to know: I don't just send stuff out for the heck of it. I don't look at it as a "list". I know behind every email address is a real person.

I know you are working your tail off trying to grow your business while simultaneously struggling to have any kind of personal life. I know behind that email address is a wife at home in her bed with her lap top ignoring her spouse because she needs to get "just a little more work done". I know behind that email address is a mom who is constantly going between checking her inbox and trying to keep her children entertained, and feeling guilty that her attention is constantly divided. I know behind that email address, you are a good person who is working hard and beating yourself up because you have so many questions and you have no idea where to find the answers.

How do I know? Because not long ago, I was that person.

I genuinely and thoughtfully decide what I would have wanted in my inbox a few years ago when I was struggling so much. Every single week, I go back to those tough years and I think: what would have helped?

This is how I come up with the content I share with you every Sunday— a mixture of tough love, vulnerable stories, real wedding inspiration, and all the freebies I can give.

So if you're not on my newsletter list, get on there. And if you know someone who would benefit from receiving this kind of thoughtful content in their inbox each Sunday, be a friend and tag them below. We are all just trying our best, and the more support we have, the better!

Image: Heather Payne Photography