I’m throwing it back to OG JZ. That means no makeup insta lives in my upstairs home office.
If you want to hear my unedited thoughts, some sneak peeks into the Podcast coming this fall, and personal home life drama, watch the video below!
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![Business Spotlight Series [1 of 4]](https://images.squarespace-cdn.com/content/v1/5d39ee41927f2800017bac00/1581449973923-G0UTPSAGIT4D7RMBKS3W/image-asset.jpeg)
Now that I’ve shared my own story, we’re going to shine a spotlight on some other business owners. At one time or another, my business looked a lot like theirs. Maybe you can see yourself in their story, too!
Make sure you read ‘til the end of each email in this series, because I’m going to offer some personalized advice for each struggling business owner!
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If you look at my business today, it might seem like I have it all together. But when my business first started (not that long ago,) I made plenty of mistakes. And they were whoppers.
Have you ever asked for a $100,000 loan?
I have. Not my favorite memory.
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This photo will forever make me laugh and here’s why:
I received a phone call from Arkansas Life Magazine and they said they wanted to feature me as one of the seven Arkansans who are “just as good at getting dressed as running successful businesses” (their words not mine). They also said they’d like to photograph me in one of my favorite spaces, a place that makes me truly happy.
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Want to know a secret to getting dream clients? Treat the clients you currently have really well, be kind, and most important be honest with them. People respect honesty. People trust honest people. Word will spread that they love working with you.
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First ask yourself:
Do you really want a floral business? It’s okay to have a hobby and for it to be simply a hobby. My greatest passion is travel, but I wouldn’t enjoy it as much if every time I traveled, I also had to write a feature about it.
I think it’ really important to know that owning your own floral business doesn’t mean you are doing flowers all day. There is a reason only 5% of small businesses succeed. The business-side of it takes up the majority of your day.
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I don’t like to do things just because people tell me “that’s the way things are done.”
In my interview with Ivy Slater of Her Success Story Podcast, Ivy comments that women are amazing, because we’re not afraid to buck the norm, and I totally agree with her!
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EMERGENCY KIT:
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floral tape - waterproof and boutonnière
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scissors - regular and ribbon
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snips
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wire cutters
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wire - varied sizes plus thin gold
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fishing line
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glass cleaner
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paper towels
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shwizzles (aka pipe cleaners)
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pins
1. Don’t let other people dictate your work day.
I used to think checking my email first thing meant I was working hard. It meant I was being productive! I think most of us think this way. We have clients or coworkers or bosses who need to hear from us. Sound familiar?
You know the phrase, Ignorance is bliss - well it’s especially true when it comes to email! When I became ignorant to what was going on in my inbox - guess what happened? I actually had time to focus on my own to do list which led to productivity which led to profitability. I’m not denying the fact that, yes, it is important to check my email.
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Yesterday, my assistant Emma said to me, "You're almost there!"
I said, "What do you mean?"
She responded, "I remember in January you said to me that your schedule is basically jam-packed from now until June 3rd. If you can just make it to June 3rd then you'll be good. Well, you're almost there. You have less than a month to go!"
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Four years ago, I wrote down where I wanted to be in five years. Here's a little snippet from the six page entry:
"I hope to be in a place where I am able to choose which clients I want to work with. I hope to be in a place where my clients trust me to execute their vision and give me creative freedom to do so. I hope to be in a place where I only have to do a handful of weddings a year and still exceed my sales goal. I hope to be in a place where I can blend my love of travel with my work."
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Ordering flowers was always my least favorite thing to do. I hated writing recipes and counting how many stems I needed. I would put off ordering until the last possible minute.
Having three small children, I really value my time, so anything that takes way longer than I think it should, I dread. Ordering flowers took me at the very least an entire work day (sometimes it took me two or three!) to complete. I
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