Last year, I dedicated an entire episode of Zimmerman Podcast to sharing how, every year, I set aside time to reflect on my past year with the future in mind. Today, as I’m midway through my annual planning month, I’m taking another chance to share why annual reflection is so important.
Read MoreMy secret to consistent business success and personal fulfillment? My annual planning month. Where I live, November is the month where everything slows down. The fields are plowed and empty, the sun sets early, and even with my active family, we find ourselves spending more time snuggling with fluffy blankets than hiking our favorite trails. Just like the outside world falls into the natural pattern of the seasons, so do we.
Read MoreIt wasn’t that long ago that I was DIYing a rebrand that would translate to online website traffic, scrapping together a photoshoot that would show off my new content, and building a new business with pennies and google searches. That’s why I want to share my six steps to building a designer-quality website on a DIY budget with you, for FREE!
Read MoreOne of the most common questions my Bloomers ask me is, “How can I create community in my local wedding industry?” In an industry where we all know to tout the phrase “community over competition,” why is it still so dang hard to create real community with the people who live and work closest to us? I’m going to keep it real here. The problem is probably you. Yikes.
Read MoreIt’s the final day of a little mini-series I’ve been doing with my in-house copywriter, Rachel. For the past month, I’ve been asking Rachel to share her insight into the three pillars of business copywriting. And here they are! Good business copywriting should…
Read MoreIt’s time to party! The Business Behind the Blooms is officially available TODAY!
Read MoreIt’s hard to think of an industry that’s been hit harder these past six months than the wedding industry. And that’s not just a throwaway comment. That truth represents missed paydays, grocery trips on credit cards, and doors closed, in some cases, forever. It represents long nights, end-of-the-month dread, hopelessness, fear, and frustration. But as pockets of the country and of your life return to normal, you’re still trying to figure out what the heck you’re supposed to do now. Well, here’s a place to start.
Read MoreDr. Cortney Baker is passionate about women who lead. That’s why I’m so honored that Cortney invited me on her podcast, Women in Business. As women, at least in the southern community where I grew up, we’re often told that our job is to be the quiet, helpful counterpart to our husbands who take on a more obvious leadership role. But what if you’re a woman who is born to lead? And what if you’re a man who feels more fulfilled staying home with your kids than clocking in at your 9-5.
Read MoreFor the past month, I’ve been sharing my favorite insights on how to write about business. “Business writing,” “copywriting,” and “marketing” all sound so formal. But when it comes down to it, if you own a business, a side-hustle, or a hobby you’re hoping to monetize, you need to be sharing about that business. That means you’re going to need to write about what you do.
Read MoreWe’ve all been there…right, floral designers? You work your butt off on a wedding. This may be the best work I’ve ever done, you think. You wait weeks, checking your email every day (let’s be honest, more like every hour) looking for photos from the photographer. And they never come. Bummer!
Read MoreI’m finally answering that big question you’ve all been too afraid to ask… What is my favorite high school jam? You might not know this about me, but I love to dance. I can get down with the best of them. So when Clay Clark invited me to Thrive Time Show and asked me what my favorite dance song was in high school, I was happy to share!
Read MoreToday, we’re looking back at when I designed florals for one of our most special weddings to date-- the wedding of my right hand lady Kellie to her husband Trae. If you’ve followed me for any length of time, then you know how much I love and appreciate Kellie. She is the backbone of my business, and her wedding was such a special day. It was also a tiny and intimate wedding— before those were the go-to! Kellie is an OG micro-wedding bride! I also thought it’d be fun to give a little inside scoop into what it’s like to be a Zimmerman bride. No one else knows the business from both sides like Kellie! Thankfully, she agreed. Keep reading to hear Kellie’s real wedding story.
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