Moss Mountain Farm is P. Allen Smith’s gorgeous home, nestled along the Arkansas River. In this photoshoot that was featured by Southern Living Magazine, I tried to honor P. Allen Smith himself, from the lush garden bouquets to the farm-to-table food options. Although this shoot was featured years ago, the vibrant blooms and intimate, open-air reception seem as appropriate now as they did then. Scroll through to find some inspiration for your own photoshoot or elopement.
Read MoreIt’s hard to think of an industry that’s been hit harder these past six months than the wedding industry. And that’s not just a throwaway comment. That truth represents missed paydays, grocery trips on credit cards, and doors closed, in some cases, forever. It represents long nights, end-of-the-month dread, hopelessness, fear, and frustration. But as pockets of the country and of your life return to normal, you’re still trying to figure out what the heck you’re supposed to do now. Well, here’s a place to start.
Read MoreWelcome to Zimmerman Podcast Episode 71! Today, I’m sitting down with Whitney Emmons, a floral designer and business owner from Corinth, Mississippi. Today, Whitney is sharing how she’s used quarantine to transform her business and save hundreds of dollars a month by building a stronger business. If you’ve been feeling curious about this course that is focused on wedding businesses, but as Whitney says, really applies to any business, give this episode a listen! Whitney’s sharing her real, raw, unscripted experience with you today!
Read MoreMy first job out of college was at a kitchen store. I was there to learn how to run a business, but my coworkers were retirees and high school students who mostly just wanted to earn some extra cash on the weekends. I decided early on that if I was really going to go all in with the kitchen store, I needed to know what I was selling.
Read MoreDr. Cortney Baker is passionate about women who lead. That’s why I’m so honored that Cortney invited me on her podcast, Women in Business. As women, at least in the southern community where I grew up, we’re often told that our job is to be the quiet, helpful counterpart to our husbands who take on a more obvious leadership role. But what if you’re a woman who is born to lead? And what if you’re a man who feels more fulfilled staying home with your kids than clocking in at your 9-5.
Read MoreIf you want an old-world wedding style without leaving the country, there’s nothing better than Castle Ladyhawke in North Carolina. It feels like yesterday that this incredible photoshoot was featured in Wedding Sparrow. Between the earthy influence of the Blue Ridge Mountains, the features stonework, and antique, artisan elegance, these images feel as timeless today as they did when they were taken. Want to join me on a scroll down memory lane?
Read MoreFor the past month, I’ve been sharing my favorite insights on how to write about business. “Business writing,” “copywriting,” and “marketing” all sound so formal. But when it comes down to it, if you own a business, a side-hustle, or a hobby you’re hoping to monetize, you need to be sharing about that business. That means you’re going to need to write about what you do.
Read MoreWelcome to Zimmerman Podcast Episode 70! Today, I’m talking about the one mindset shift you need to succeed in life and in business. So many times, it seems like my students want a practical list of things that they can do to grow their businesses. Things like start an email list, post on instagram this many times at this time of day, make sure you invest time in this specific platform. You know what I mean! Today, I’m sharing the one change that will make the biggest impact in your business, and, spoiler alert, it’s a mindset change!
Read MoreIf you’ve walked into a Target anytime in the past six months, then you know that Cane, Rattan, and Wicker are having a moment. The textural, woven decor items that used to be reserved for beach houses now fill every home decor store and are the ultimate vintage find.
Read MoreIf you’ve been here for more than a minute, then you know that I’m passionate about Pinterest! Why? The truth is, whether it’s my favorite nail polish, wellness products, or marketing plan, I only share about things that actually work. So when I got the chance to share about Pinterest on Tracy Matthew’s Thrive by Design Podcast, I didn’t hold back!
Read MoreWe’ve all been there…right, floral designers? You work your butt off on a wedding. This may be the best work I’ve ever done, you think. You wait weeks, checking your email every day (let’s be honest, more like every hour) looking for photos from the photographer. And they never come. Bummer!
Read MoreIf you’re keeping up with our travel vlogs, then you know that we walked and ate our way through Montreal. Well just after Montreal, we hopped on a train to Quebec and started our adventure there! The train was really the first adventure. I’m convinced it’s one of the easiest ways to travel with a bunch of young kids. I’d first learned about this fun way to travel through Canada from Anthony Bourdain. His episodes on Montreal and Quebec were some of my favorites, so we took inspiration from him throughout our trip.
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