Three Reasons You Need to Stop Sleeping on Pinterest

I realized the other day that some people still don’t know that you can use Pinterest to market your business.

And no, I’m not just making this story up so I can talk about how great Pinterest is for business.

I was a guest on a podcast and after being asked about my marketing strategies, I talked about Pinterest. The host had never had a guest talk about Pinterest marketing before!

I could’t believe it!

I cannot think of a single service or product, opt-in or freebie that I haven’t marketed on Pinterest.

Y’all, my Pinterest manager created ads for my book! Yes. You can (and should!) market a book on Pinterest.

I have entire webinar trainings on why Pinterest is the best marketing tool you aren’t using,

but let me break down for you why I’m such a Pinterest freak in three quick steps.

1. It’s a party, and all my ideal clients are invited.

Imagine a big party where all your dream clients are hanging out. Mine would be sipping fruity drinks under a summer Arkansas sun, finding shade under the branches of an old oak tree, munching on some meats and cheeses.

Guess what? All those ideal clients are already hanging out on Pinterest.

My signature course, The Business Behind the Blooms, written for wedding professionals and floral designers? You better believe floral designers hang out on Pinterest.

My comprehensive course Know Your Numbers, that teaches you how to define the life you want and actually live it?

YES. People looking for budget tips, time management tips, and business growth tools are definitely searching for those things on Pinterest.

Your people, whoever they are, are already on Pinterest.

Are you?

Stop wasting the chance you have to get in front of your people.

2. Nothing gets lost in the feed.

Unlike Facebook and Instagram, when you have one real chance to get likes and comments and then photos are lost forever in your feed (heads up— most people aren’t scrolling to find that perfectly curated pic you posted three years or even three months ago), Pinterest pins stay relevant for years.

Seriously. Theres a certain photo with some bridesmaids in blue dresses that still sends hundreds of visitors to my site every single month.

Why waste time creating one-and-done content? Create something that lasts, and is still working for you months and years from now.

3. Pinterest lives to send people to my website.

While social media is created to get people to engage, Pinterest is created to get people doing.

A few years ago, Pinterest created a tool where you can tell Pinterest when you’ve actually tried a Pin, whether that’s a recipe or a DIY project.

Pinterest wants you taking action.

That’s why, while other sites will penalize you for including a link to a site that takes you away from their app— cough instagram cough,— Pinterest is created specifically for that purpose.

Nothing makes Pinterest happier than sending clients to your website.

What more could you want?

For me, that means newsletter sign-ups, courses sold, and books flying off the shelf.

So if you’re still sleeping on Pinterest, it’s time to get off the couch!