Get Brand Clarity with These Creative Prompts with Kathryn Joachim of Creme Brands
Today is the last episode of my four-part miniseries with Kathryn Joachim of Creme Brands.
In this episode, we’re talking about how to get brand clarity through creative prompts. When Kathryn and I worked together on the Zimmerman rebrand, she use a few prompts to help me fully realize how I wanted to communicate the brand and get ideas I had in my head fully realized in a visual brand.
EPISODE 47 TOPICS:
How to imagine your brand with all five senses
If Zimmerman was a party, what would it be like
My initial reluctance to Kathryn’s creative prompts
Why doing the creative prompt exercises is essential to creating a lasting brand that really books
These creative prompts will be your favorite secret weapon! Click here to listen.
WHERE YOU CAN FIND KATHRYN JOACHIM:
Website: www.cremebrands.com
Instagram: @cremebrands
MY FAVORITE PRODUCTS AND RESOURCES FROM EPISODE 47
A Winning Website
Want to know the first step to booking more clients? You’ve got to have a website. And not just any website, but a site built to book! If you’re just starting your business, you’re probably wondering how you can share about your work, gain clients, and start making money! The answer to all of these is your WEBSITE. When I first started my business, I didn’t have the money to pay a professional brand expert to create the brand you see here today. But I didn’t have to. I used the resources I had to invest in my business and create a brand that would attract the type of client I wanted to work with, supported by a website that was built to transform searching brides into life-long clients. If you want a simple guide on how to create a site that books without having to invest thousands in a branding expert before you’re ready, you need A Winning Website! To learn more, go to zimmermanpodcast.com/website.
The Power of Pinning
Did you know that I have a course that tells you everything you need to know about marketing on Pinterest? From the wedding industry to online education to launching my memoir, Pinterest is my #1 marketing strategy. Why? With Pinterest, I can share visual content that links directly to my website with a single click. And these pins don’t get lost in a newsfeed or hidden by an algorithm. They get pinned and repinned for years, and I get inquiries today from pins I created months ago. If you’re a wedding professional, newsflash! Brides are already hanging out on Pinterest! Stop using Pinterest just for inspiration and start booking your dream brides using Pinterest. If you need a Pinterest plan that is uncomplicated and easy to understand, you need my course, The Power of Pinning, taught by me and my personal Pinterest manager. Check it out at zimmermanpodcast.com/pinterest