Set Your Brand's Tone with Fonts with Kathryn Joachim of Creme Brands
This week is the third episode of my branding mini-series with my branding expert and website designer Kathryn Joachim of Creme brands.
Today, we’re talking about how fonts can set your brand’s tone!
EPISODE 45 TOPICS:
Why fonts matter and how they can make a brand more personal
How many fonts you should choose when DIYing your brand
Some simple tests to make sure you’ve picked a versatile font
The downfall of novelty fonts
What customers are really looking for with your font
A foolproof way to test your favorite fonts before you buy
Listen to the whole episode here! It’s so so good.
WHERE YOU CAN FIND KATHRYN JOACHIM:
Website: www.cremebrands.com
Instagram: @cremebrands
MY FAVORITE PRODUCTS AND RESOURCES FROM EPISODE 43
A Winning Website
Want to know the first step to booking more clients? You’ve got to have a website. And not just any website, but a site built to book! If you’re just starting your business, you’re probably wondering how you can share about your work, gain clients, and start making money! The answer to all of these is your WEBSITE. When I first started my business, I didn’t have the money to pay a professional brand expert to create the brand you see here today. But I didn’t have to. I used the resources I had to invest in my business and create a brand that would attract the type of client I wanted to work with, supported by a website that was built to transform searching brides into life-long clients. If you want a simple guide on how to create a site that books without having to invest thousands in a branding expert before you’re ready, you need A Winning Website! To learn more, go to zimmermanpodcast.com/website.
Zimmerman Mobile Presets
When I first started my business, I didn’t have the money to pay myself, let alone pay a photographer to take pictures of my work. But let’s be honest, the world we live in is so visual that if you don’t have good photos of your work, it’s almost impossible to connect to clients and get the attention that you need on Instagram, through your blog, or on Pinterest.
That’s why I’ve created my signature mobile presets to bright, clean, professional photos every time. For the first time ever, these presets are available to you! Whether you’re someone who wants to up your selfie game or you’re wanting to post professional-quality photos of your work without shelling out thousands for a photoshoot, these presets are perfect for you! I use my presets all the time to spruce up pictures of me with my kids, or to share what’s new in my business.
To see the presets in action, go to zimmermanpodcast.com/presets and get yours today!