The Floral Designer's Secret to More Money and More Time

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Welcome to Zimmerman Podcast Episode 67!

Today I’m sitting down with Stephanie Lang, Owner of Lang Floral Designs.

Since 2018, Stephanie has been transforming her business from a humble side-hobby into a floral powerhouse that’s increased profit by 80%, allows flexible work hours, and gets featured in publications like Southern Bride.

Stephanie’s sharing how she went from having no business goals to beating her sales goals each year, feeling confident and comfortable throughout the craziness of the 2020 wedding season, and even booking her biggest wedding yet for the 2021 season. 

Episode 67 topics: 

  • How to make game-changing education affordable

  • Why business goals can make or break profit

  • How to make business even better during COVID-19

  • Why building trust with clients starts from the first email

  • How to raise prices and value so that you can choose your clients

Click here to check out the whole episode.


My favorite product pairings for this episode...

The Business Behind the Blooms

Running a floral business isn’t always as pretty as the flowers themselves. I spent more than a hundred thousand dollars educating myself and figuring out how to make this business work for me and fully support my family of five. 

If you’re wanting to know how to not only run a profitable business, but also hear all my first hand experiences of navigating how to deal with difficult brides, make automated systems, create proposals, set boundaries in your work, and book every bride you want, you need to check out BBB! 

Go to zimmermanpodcast.com/BBB to get more information! 

Know Your Numbers: Annual Planning for Your Best Year

If you want to build a great business or live a good life, you’ve gotta plan for it! If you want to become the person you need to be to build the business of your dreams, that takes intention and purpose. 

Every year, I take a whole month to reevaluate the past 12 months and figure out what worked, what didn’t, and how I can create a life I love for the following year. I teach you my exact planning process in my program Know Your Numbers: Annual Planning for Your Best Year. 

If you want a free training to get some tips on planning your best year yet, go to zimmermanpodcast.com/knowyournumbers 


Never miss an episode, as I share what it takes to grow your business while living the life you love!